Transparency in business is becoming increasingly important as both the media and the general public start to hold businesses to account. As frightening as it may sound initially, this approach can prove an effective way to set yourself apart from many of your competitors. By showing your clients, not only that you are aware of flaws within your business, but also that you are willing to share and address these, you can instil greater trust in your proposition... and strengthen the bond and rapport between you and your clients.
This process can also be a powerful way of motivating and engaging your employees - by highlighting the existing problems (rather than brushing them under the carpet) and also by encouraging staff members to become actively involved in resolving the issues that mean most to them. As a result, your employees are far more likely to feel that their opinions are valued and that they have an active influence in the direction that the business is taking.
See a related article here - The See-Through CEO by Clive Thompson
